The Google My Business application has assisted business owners in managing their online presence for some time now, having gone through numerous name changes in its time. However, Google has one final change planned for its application.
Frankly, there will no longer be a Google My Business service before very long. Instead, business owners will have access to a web-based Google Business Profile sometime in 2022.
With the transition from a standalone application to an integrated Google Business Profile, all it will take for a business owner to access their online tools is to enter their company’s name into the Google Search Box. Doing so will return the typical results one might expect as well as the business-centric tools that Google has to offer.
With Google Business Profile in place, you’ll be able to do more to manage your online presence. For instance:
This will also make any online marketing activities you undergo through Google easier for you to manage, with new tools like the local search campaign budget Performance Planner.
While this rebranding/migration will take a while to fully implement, it’s always good to remain apprised of these kinds of developments so you are in the best position to benefit from them. We’ll be there so you can be sure that you have the technology necessary to take full advantage of any opportunities that come your way.
Find out what we can do for your IT by calling (503) 278-5011 today.